KVM is farmers based movement dedicated to natural farming, conservation of natural resources and traditional wisdom. Most of farmers associated with KVM works through its Vatavaran Panchayats. KVM farmers are farmer with a mission, vision and action he take pledges to start natural farming in one go or in a phased manner. KVM currently has around a 100 formal and 800 informal members. Natural farmers of Punjab say that the land has witnessed the destruction of the environment and particularly the soil ecology in the last few decades as a consequence of chemical intensive farming. The soil has lost its nutrient pool. Burning of paddy straw has further destroyed the soil's health.
Many professionals such as those from the medical field, college and university lecturers and professors, advocates, journalists, even government officials and civil servants have joined this movement for rejuvenation of the soil. They are in contact with the KVM and participate in its activities.

We are all looking at the end of the world as we know it. Our attention is focused on the holes in the ozone layer, planet warming, peak oil, the spread of DU weapons, the collapse of the house of credit cards, and the prospect of the planetary financial elite quickly establishing fascist control of the planet. Below this threshold of conscious awareness our biological survival systems are rapidly eroding. At this point some twenty percent of the planet’s soils erode each twenty-five year period. Each year at least two hundred thousand acres of irrigated crop-lands go out of production because of salinization or water-logging and experts say that sixty to eighty percent of all irrigated acreage is due to follow the eight to ten million acres that have historically gone into ruination from irrigation. The total drylands of the planet are 7.9 billion acres of which 61% are desertified, that is, driven by human abuse toward uselessness. Globally, 23% of all arable crop lands have been lost since 1945 through human use and experts say that all arable land on the planet will be ruined in 200 years.