Brain-storming is a creative process used in advertising agencies to arrive at best ideas. A group sits around a big table and a problem is presented by the "chair." Thereupon each and every person one by one reacts in a totally uninhibited way by saying whatever pops into his head ~ around the table several times.
Criticism is not permitted. Nor interrupting a person's expression. Butting in is not allowed. Real creativity happens when the spirit of play is called upon. Every idea, no matter how frivolous is accepted because these are the very ideas that trigger the best solutions.
When the free-flow dies down of its own accord each person writes his serious idea about how to deal with the problem. One by one the "chair" of the group reads these (no names are mentioned) and the general discussion gets down to a final "best solution."
He/she will then prepare a sequential list of questions which will lead the group through the problem at hand.
The aim is to arrive at a totally original conclusion which ought to work in all the various communities represented.
Paramount: People first! Never forget the people. Their needs trigger their responses. Their responses control success.
To begin with, explain to the group that free thought, in an atmosphere of play, leads to the utmost creativity. Each is to express himself/herself freely. Criticism is not tolerated. No negative body-language! The leader will ask a series of questions one at a time. Each person in turn is to reply, spontaneously, whatever pops into his/her head.
A happy free atmosphere is to be encouraged and maintained.
After all the questions have been responded to, the group takes a long break.
They are encouraged to "take a hike and think" to absorb and reflect.
When they re-assemble ~ the questions are presented again one at a time to each person ~ this time the responses will be more serious, more focused, more original, more daring.
Some groups prefer to conclude by written responses.
Others choose to vote on issues one by one.
Each group takes on a life of its own and a unique direction. Solutions will be totally new ~ even unexpected. Trust them.
The leader will then prepare a conclusion agreeable to all, and this procedure will be accepted by the Global Dialogue as their recommendation of how to deal with the problem in the most universal way they can devise at this time.
Send us by email your brain-storming ideas, thoughts, comments and recommendations about any of the issues.
A Table of all brain-storming ideas will be made available during Global Dialogue 2010.
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